# IC Marketing

> IC Marketing builds AI-powered marketing tools and playbooks that help businesses grow through Generative Engine Optimization (GEO), SEO, and social media strategy.

## Products

- [The GEO Playbook](aeolift.zeabur.app/): How to Get Cited by ChatGPT, Perplexity, and Google AI — a 40+ page guide to Generative Engine Optimization, free download with email capture.

## Key Topics We Cover

- Generative Engine Optimization (GEO) — optimizing content to be cited inside AI-generated answers
- robots.txt configuration for AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
- JSON-LD structured data: Organization, FAQPage, Product, Article schemas
- Answer-first (BLUF) content structure for AI extraction
- E-E-A-T signals: author bios, named citations, statistical claims with sources
- llms.txt implementation guidance